Persuasion & the Elephant in the Room

Storytelling is the ideal way to persuade others to think or act differently. I like Bill Clinton’s cover quote for the New York Times best seller on storytelling: Tell to Win.

It reads, “telling purposeful stories is the best way to persuade, motivate and convince who we want to do what we need.”

For my third post this week on Zelenskyy’s storytelling prowess, today’s video tip focuses on Zelensky’s persuasive powers. I hope you enjoy.

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